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Data and Insights resources
Insight Measuring success: How to create KPIs for your comms
You have built a solid comms strategy, but how do you know it’s working? In part one of our three-part series on measuring success, Duncan Robertson explains how to set effective KPIs so you measure what matters.
6 min read Data and Insights Digital
Insight Planning your work: how to create a content calendar
How can you map, manage and measure your comms activities in an easy-to-use content calendar? In part two of our three-part series, Duncan Robertson offers a check list to help you prioritise and schedule your comms.
10 min read Data and Insights Strategy Marketing Digital
Insight How to collect and interpret digital analytics
Digital analytics is a powerful tool but only if used with a clear purpose. In his final blog in a three-part series, Duncan Robertson outlines how to capture and analyse the data that matters.
8 min read Data and Insights Digital