Our co-founders Becky Slack and Vic Barlow bring together decades of experience from running agencies and leading in-house communications teams, meaning we understand what a good agency looks like from both the sides of the table, as well as what it takes to deliver successful comms projects.
Becky started out at BBC local radio, before landing a production role at Australia’s Seven Network, where she worked on news and current affairs programmes focused on major global events such as the 2000 Sydney Olympic Games, 9/11 and the outbreak of war in Afghanistan. Her career then expanded into journalism, fundraising and PR. This led to Becky establishing Slack Communications, a specialist communications agency focused on charities and social impact organisations, in 2013.
While looking for an education crisis comms expert, Becky met Vic. She was building a freelance client base after nearly 12 years as Assistant General Secretary for comms and membership at the Association of Teachers and Lecturers and then the National Education Union. Also with a background in journalism, Vic had handled comms and PR at NASUWT, Teacher Support Network and the Local Government Association.
After collaborating on several projects and having a lot of fun on the way, Vic and Becky realised the massive potential in bringing their decades of experience together, and Agenda was launched in 2023.
Today, our belief in collaboration runs through our work with clients and our whole team. Our associates bring deep sector expertise, a mix of agency and in-house backgrounds and perspectives. We approach your project as one of your team – we co-create the strategies, challenge you when it matters, encourage you to be ambitious, and roll up our sleeves when needed. And we do things the right way – with openness, honesty and healthy dose of good humour – which is one reason clients stay with us for years.
We’re here to help you tackle the big, knotty issues as well as the day-to-day moments that matter. From strengthening organisational strategy to delivering PR, public affairs, digital, policy, fundraising and brand, we offer the full range – informed by evidence, rooted in insight and focused on impact.