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Real life insights to help you influence others and have more impact.
Impact Five common communications pitfalls
What are the common issues that hinder successful communications? Read on to find out...
11 min read Strategy
Influence Want to manage risk and avoid a comms crisis?
Are you prepared to defend your organisation's greatest asset - its reputation? Preparation is the key to averting a crisis or turning a challenge into an opportunity. Here Vic Barlow, Agenda co-director, explains how we can help.
2 min read Crisis comms
Impact How to put membership engagement into practice
How do you keep members engaged through the good times so they are ready when you ask for a bigger commitment?
5 min read Audience engagement
Influence How to understand and work with journalists
Understanding how the media works and the pressures it is under can help you build stronger relationships with journalists.
4 min read Press and PR
Influence How to match your audience with those of the media
Part of your communications and PR strategy needs to make sure your audiences match with the media you are targeting. Here are important points to keep in mind.
6 min read Press and PR
Influence Navigating the risks of working with celebrities
How to work with celebrity ambassadors and patrons.
6 min read Crisis comms
Influence How to build good working relationships with journalists
An important part of any PR strategy is building good working relationships with journalists, here our Agenda associate and former editor and journalist Adi Bloom shares her experience.
12 min read Press and PR
Influence Six steps to successfully influencing a political manifesto
How you can influence political party manifestos while setting out your own priorities in the run up to a general election.
5 min read Policy and public affairs
Insight How to build solid foundations for a new CRM
There are four important areas to explore before investing in a new CRM. Here, we take you through them.
3 min read CRMs Digital
Insight Using data – how a CRM can support your organisational strategy
CRMs can support your organisational strategies and communications tactics, from growing your members and supporters to increasing meaningful engagement.
3 min read CRMs Digital
Impact How to create a great value proposition – part one
Do you know what a value proposition is and how it can help your organisation stand out? In this three-part series, we unpick what value propositions are, why they are important, and how to create one.
5 min read Narrative and messaging Marketing
Influence Make the most of your manifesto
Got a manifesto? Here’s some advice from Matt Ball, senior associate for strategy and campaigns, on what you can do with it.
6 min read Policy and public affairs