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Real life insights to help you influence others and have more impact.
Influence Navigating the risks of working with celebrities
How to work with celebrity ambassadors and patrons.
6 min read Crisis comms
Influence Framing for impact: It’s not what you say but how you say it
The stories we tell and how we tell them shape how people perceive, process and respond to information, writes Becky Slack
5 min read Narrative and messaging
Insight Planning your work and measuring success - part three: how to collect and interpret digital analytics
Digital analytics is a powerful tool but only if used with a clear purpose. In his final blog in a three-part series, Duncan Robertson outlines how to capture and analyse the data that matters.
8 min read Data and Insights Digital
Insight Planning your work and measuring success - part two: how to create a content calendar
How can you map, manage and measure your comms activities in an easy-to-use content calendar? In part two of our three-part series, Duncan Robertson offers a check list to help you prioritise and schedule your comms.
10 min read Data and Insights Strategy Marketing Digital
Insight Planning your work and measuring success - part one: how to create KPIs for your comms
You have built a solid comms strategy, but how do you know it’s working? In part one of our three-part series on measuring success, Duncan Robertson explains how to set effective KPIs so you measure what matters.
6 min read Data and Insights Digital
Influence Part 1 - How to navigate the new Labour government
What does the new political landscape mean for your organisation and the issues you care about? Here, we outline how you can work with the new government on its policy agenda.
5 min read Policy and public affairs
Influence Part 2 – How to build relationships with new MPs
There are a number of different strategies you can employ to reach and influence new MPs from all political parties, but where should you start?
5 min read Policy and public affairs
Impact How to create a great value proposition – part three: some templates to write your own
In part three of our series, Martin Reid guides you through writing a value proposition using our templates.
5 min read Narrative and messaging Marketing
Impact How to create a great value proposition – part two: know your audience
In part two of our series, Martin Reid delves into understanding your audience and the power of a value proposition canvas.
6 min read Narrative and messaging Marketing
Influence Make the most of your manifesto
Got a manifesto? Here’s some advice from Matt Ball, senior associate for strategy and campaigns, on what you can do with it.
6 min read Policy and public affairs
Impact How to create a great value proposition – part one: what is it and why do you need one?
Do you know what a value proposition is and how it can help your organisation stand out? In this three-part series, we unpick what value propositions are, why they are important, and how to create one.
5 min read Narrative and messaging Marketing
Insight How a CRM can support your organisational strategy - part one: using data
CRMs can support your organisational strategies and communications tactics, from growing your members and supporters to increasing meaningful engagement. In part one of our two-blog series we look at the role of data
3 min read CRMs Digital