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Becky Slack

Co-director - Brussels, Belgium

When working with Becky, clients benefit from more than 27 years of international experience in media and communications.

After starting out in BBC local radio, Becky went to work at Australian broadcaster, The Seven Network, where she was part of the team delivering coverage of the Sydney Olympic Games, the 9/11 terror attack and the war in Afghanistan. She then moved into journalism, writing and editing for The Guardian, The Independent, Evening Standard and New Statesman, women’s lifestyle magazines, and the charity sector, civil service and business trade press. During this time, she was responsible for launching two new magazines, relaunching another and boosting readership numbers for all titles she worked on.

Her knowledge of how the media works is utilised in many ways, in client PR campaigns, as a judge for the British Journalism Awards and within her book - Effective Media Relations for Charities: What journalists want and how to deliver it, published by Social Marketing Partnership.

Becky is also an experienced fundraiser and has raised hundreds of thousands of pounds for human rights and international development organisations.

As co-director of Agenda, Becky draws on all this experience to design and deliver strategies giving people the insight, tactics and confidence to communicate effectively with influential audiences. She has run regional, national and international multi-channel campaigns which have raised millions of pounds, been seen by audiences worldwide, influenced policy, improved access to services and persuaded people to take action in a multitude of ways.

Becky has particular expertise in human rights; poverty and inequality; and equality, diversity and inclusion. She is also a comms theory geek and enjoys nothing more than researching how to effectively frame a message to secure maximum impact. She holds a Masters in Political Strategy and Communications from the Brussels School of International Studies.

Becky lives in Gent, Belgium where she is vice-chair of Brussels Labour, the Belgian branch of the UK Labour party. Her free time is spent soaking up the café culture of Gent’s historic centre, listening to live music and attempting to learn Dutch.