As we start to wrap up our year, we want to reflect on the past month which was packed, as ever, with meaningful work.
Watertight Marketing
We’re always keen to learn new things at Agenda so we had an excellent time talking all things Watertight Marketing with Bryony Thomas, in partnership with the Lucidity Network. There were loads of useful insights shared that were relevant for marketeers who work across all sectors. Check out Becky Slack’s post below for a flavour of the conversation.
AI messaging and imagery
We also learned about generative AI as a tool to help unions when Victoria Barlow hosted a webinar for Unions 21with digital expert Nick Scott demonstrating how AI can create compelling messaging and imagery - and help with accessing impenetrable rule books!
Writing a manifesto
Our work with unions also saw Matt Ball help Society and College of Radiographers (SCoR) with its manifesto, thinking about how to frame what the SoR wants the Government to do to support the radiography profession so the union’s election campaign resonates with members, politicians and the wider public.
New Statesman
And on the topic of health, we learned lung cancer is the leading cause of cancer-related deaths worldwide – but it doesn't affect everyone equally. Becky Slack spoke to a panel of experts for the New Statesman Spotlight podcast about the root of lung cancer inequalities and how they can be mitigated.
Fair Education Alliance
Education remains one of our key areas of expertise and this month, Victoria Barlow Barlow spent time with the co-CEOs Gina Cicerone and Sam Butters of the Fair Education Alliance (FEA), a coalition of more than 250 organisations tackling education inequalities, exploring the charity’s aspirations for comms.
Communications theory in practice
Using comms to help tackle deep-rooted problems is high on our agenda – including countering hate. The horrific situation in the Middle East and the associated rise in antisemitism and islamophobia have therefore been taking a lot of our attention. We've been using lessons from neuroscience, psychology and communications theory to try and understand more about the narratives being used and find ways to make a positive difference.
Power of PR
We know the power of PR in making a difference. This month for Tree of Hope, Catherine Cooper placed the story of a Southsea man running Gosport Half Marathon to raise funds for his friends' daughter who has Rett Syndrome, a rare neurological condition that means she cannot walk or talk.
And finally, we continue to provide PR for the Workers Educational Association (WEA), as it celebrates its 120th year of delivering adult education. Adi Bloom secured coverage for an event in Bristol honouring a Ukrainian refugee who, thanks to the WEA, is now a qualified interpreter, helping other refugees.
