Changing hearts and minds: People, power and persuasion
When: 10am, Wednesday 17 June in London
How much: £297 (plus VAT)
Book now: places limited to 60 for a truly focused experience
UK charities, unions and campaign groups are at the heart of resilient, connected communities. Every day, you build trust, create spaces for participation and give people the tools to organise, support each other and make change.
We are in a pivotal moment.
Across the UK, division is deepening. Public trust is fragile. Far-right movements are gaining ground – scapegoating the people we serve, spreading disinformation and pushing policies that restrict our ability to campaign, advocate and organise.
The space for civil society is shrinking. Hostility is rising. And many of us feel stretched, reactive and under pressure.
So how do we respond — without burning out, retreating or inadvertently reinforcing harmful narratives?
This year, Changing hearts and minds is about one thing: POWER.
Not abstract power. Practical, collective, everyday power.
Power we already hold – and power we can build together.
At this one-day event, you will explore:
Finding power: What power really is, where it lives and why we have more of it than we think.
Growing power: How to expand your reach and influence, strengthen alliances and shape the public conversation.
Protecting power: How to plan for and deploy values-driven crisis communications to defend legitimacy and stand firm against hostile actors.
Sharing power: Why giving power away to others is essential if we're to create a world that works for everyone.
As always, this won’t just be a day of presentations and speeches. It will be practical, grounded and immediately useful.
You’ll learn from the latest science and proven best practice. You’ll test strategies in real-world scenarios. And you’ll connect with peers across civil society who are facing the same challenges – to find ways to build solutions together.
You’ll leave with:
A clearer understanding of the power you already hold and how to use it well
Practical tools to grow your reach and influence
Strategies to protect your organisation’s legitimacy under pressure
Greater confidence to shift narratives and reframe public attitudes
A stronger network of allies committed to defending democratic and civic space
If we want to change hearts and minds in 2026, we need more than good arguments.
We need power – and the confidence to use it well.
Join us.
Terms and conditions:
Tickets cannot be refunded but they can be passed to another colleague or organisation. Please contact rebecca.haack@your-agenda.com with the contact details of who the ticket is being transferred to.
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