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Impact How to create a great value proposition – part one
Do you know what a value proposition is and how it can help your organisation stand out? In this three-part series, we unpick what value propositions are, why they are important, and how to create one.
5 min read Narrative and messaging Marketing
Impact How to create a great value proposition – part two
In part two of our series, Martin Reid delves into understanding your audience and the power of a value proposition canvas.
6 min read Narrative and messaging Marketing
Impact How to create a great value proposition – part three
In part three of our series, Martin Reid guides you through writing a value proposition using our templates.
5 min read Narrative and messaging Marketing
Insight How to create a content calendar
How can you map, manage and measure your comms activities in an easy-to-use content calendar? Duncan Robertson offers a check list to help you prioritise and schedule your comms.
10 min read Data and Insights Strategy Marketing Digital
Real life insights to help you influence others and have more impact.