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Impact How to create a great value proposition – part one
Do you know what a value proposition is and how it can help your organisation stand out? In this three-part series, we unpick what value propositions are, why they are important, and how to create one.
5 min read Narrative and messaging Marketing
Impact How to create a great value proposition – part two
In part two of our series, Martin Reid delves into understanding your audience and the power of a value proposition canvas.
6 min read Narrative and messaging Marketing
Impact How to create a great value proposition – part three
In part three of our series, Martin Reid guides you through writing a value proposition using our templates.
5 min read Narrative and messaging Marketing
Real life insights to help you influence others and have more impact.