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Impact How to create a great value proposition – part one

Do you know what a value proposition is and how it can help your organisation stand out? In this three-part series, we unpick what value propositions are, why they are important, and how to create one.

5 min read  Narrative and messaging  Marketing

Impact How to create a great value proposition – part two

In part two of our series, Martin Reid delves into understanding your audience and the power of a value proposition canvas.

6 min read  Narrative and messaging  Marketing

Impact How to create a great value proposition – part three

In part three of our series, Martin Reid guides you through writing a value proposition using our templates.

5 min read  Narrative and messaging  Marketing

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