Challenging stereotypes
When it came to the script, in addition to the storytellers having the freedom to tell their own story in their own way, we also wanted to use the film to give the Palestinian people agency. All too often, propaganda about Palestinians deliberately creates negative stereotypes that will not be listed here as we don’t want to reinforce them further. It was essential that we countered those and framed the Palestinian people as kind, compassionate and as ordinary people, just like everyone else.
We also had some deep conversations about the type of emotion we used in the film. It was important that we created a sense of hope. However, the reality of life in Gaza means hope is very difficult to maintain. A plausible genocide is taking place as the world sits and watches. How could we balance the realities of the pain and suffering while also leaving viewers with the feeling that, with their help and support, peace is possible and that lives can be rebuilt? The answer was to try and reflect the same emotional message that we had incorporated into the communications strategy we had written for MAP earlier this year: Sumud – meaning steadfastness.
Sumud is an Arabic word and is a Palestinian cultural value that emerged in the wake of the 1967 Six-Day War, capturing the resistance to oppression.
Two key symbols are used throughout Palestine to demonstrate sumud: the olive tree, which is rooted in the land, and the mother or pregnant woman. In addition, the emergency medical relief committees established in Palestine in the early 1980s are cited as the first widespread manifestation of "resistance sumud".
That translation and those symbols are relevant to this film. We demonstrate how MAP is: steadfast in its commitment to the occupied Palestinian territory; rooted within the Palestinian community; and providing medical services to women and children among others.
We also hope that the film will encourage others to be steadfast in their support of MAP and the Palestinian people.
Speaking in the film, Tarneem Hammad, MAP’s Advocacy and Communications Officer, said: “We need you to continue the fight for our freedom, for our basic rights. Your actions, your voices and your belief in a just future is the lifeline that keeps us going. So please do not give up on us. Stand with us.”
This film is our small contribution to MAP’s mission of a future where every Palestinian has access to a comprehensive, effective and locally-led system of healthcare, and the full realisation of their rights to health and dignity. We stand with the people of Gaza and support MAP’s call for a ceasefire now. Please watch and share, and let the world know that you stand in solidarity with them too.