What do teachers need from their trade union and how can a brand strategy encourage more members to join and stay?
Brand refresh
We’re delighted to be working with NASUWT to refresh its recruitment and retention plans, where Matt Ball and Vic Barlow have been engaging members, reps and staff to understand the union’s unique position and offer.
Securing press coverage
The Society of Radiographers submitted evidence to the Pay Review Body, pointing out that without proper investment in the radiography workforce, NHS waiting lists will only continue to grow. Adi Bloom provided PR support to help amplify this message, securing national and regional press coverage.
Membership comms training webinar
How can you take a policy position, a piece of casework or results of a survey and turn them into comms designed to recruit, retain or engage members? Vic Barlow met with union officers at a Unions 21 webinar to discuss how one piece of content can be repurposed for different audiences and channels.
Coverage in the specialist press
New CEO Becky Andrew Tree of Hope was welcomed with coverage of her appointment in the specialist and regional press. Catherine Coopper also secured fundraising coverage for a three-year-old who has a rare medical condition resulting in 100s of daily seizures.
Website launched
A new and improved website launched by MPS will help people affected by rare medical conditions. Our digital wiz Duncan worked with the team to understand and improve their user experiences so visitors can quickly find information, see the charity’s impact and take action.
Shifting narratives
Understanding shifting media narratives about the Working Definition of Antisemitism has been a big focus of our work for the International Holocaust Remembrance Alliance this month. Meanwhile, media coverage has focused on protecting Holocaust sites and the promotion of a unique collection of antisemitica.
Communication strategy and workshops
We’re having a great time with the European Food Banks Federation, helping them with a variety of activities, including the writing of a new communications strategy. Two days of workshops with the team provided a wealth of insights that we are now translating into practical ideas for growing their brand and impact.
First ‘In Conversation With…’ event
How bullying impacts our brains and our actions was the subject of our first ‘In Conversation With...’ event of the year, featuring Jen Fraser, author of The Bullied Brain, and David Bovis, founder of Duxinaroe. The session was packed with insights that everyone, but particularly communicators who face culture wars, can use to protect themselves and others.
