We’ve packed a lot into June with our big event, supporting our clients in the run-up to the European and UK elections, and securing bumper results for fundraising PR coverage.
Our big event
Our much-anticipated event ‘Changing hearts and minds’ brought neuroscientists, activists and experts in framing theory together with comms and campaign professionals from across charities and unions to share knowledge and learning on tackling difficult issues. Our speakers explored how to deal with polarisation, politically motivated attacks, online trolling, intense media scrutiny, as well as understanding how the brain responds.
Our experience of, and feedback from, the practical sessions have inspired Victoria Barlow and Becky Slack to create a new offer so watch this space for more detail.
Campaigning
As we wait for the election results, Matt Ball and Adi Bloom have been continuing to make the case for more radiographers with Society and College of Radiographers (SCoR). All parties have pledged to cut waiting lists and, with one million people waiting for a scan, we’ll be asking for an increase in radiography professionals to tackle the backlog.
Glasto and international press
While we couldn’t be at Glastonbury festival in person, Becky Allin helped Medical Aid for Palestinians (MAP) make its presence known at the UK’s biggest music and arts event. Meanwhile, Catherine Cooper has been busy securing MAP international coverage for its emergency medical team in the The New York Times and on Heart FM, both of which featured interviews with volunteer surgeons about their experiences delivering urgent care in Gaza.
Epic challenges in the news
It was a bumper month of coverage for Tree of Hope thanks to Catherine Cooper, our PR pro. The BBC picked up a story about Dave Grist cycling 220 miles in memory of his son, while other coverage was secured about a 100km in 24-hour challenge and a 72-hole golf event – all of which boosted the fundraising income of those featured in the stories.
Small Charities Week
Becky Slack was delighted to participate in Small CharityWeek providing insights on how to deal with opposition online. Her top tip for those attending: Planning is key! The more you can anticipate and prepare for opposition, criticism and abuse, the easier it is to manage when it happens. Check our website for more crisis comms tips.
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