Just seven weeks into the new year, and it feels like the whole world has gone mad. Labour is mimicking Reform, Elon Musk is cosplaying as a 1930s dictator, and Mark Zuckerberg is having a mid-life crisis. Meanwhile, Google and corporate America are quietly scrubbing their EDI pages like a teenager deleting old tweets.
If you’re wondering how the heck you’re going to get through the next four years, you are not alone. Here at Agenda, we’ve been asking the same question and have decided that the only way to get through it is to stick together.
Over the course of the next 12 months and beyond, we’re going to be doing our bit to share some love, challenge harmful narratives and find common ground with those we disagree with - and equip communicators with tools they can use to do the same.
To kick us off, we’ve launched a communications toolkit. From managing risk to working effectively with journalists to keeping members engaged, it’s already packed with useful resources and there will be more to come in the weeks and months ahead. You can help yourself to whatever you need here: Our resources | Agenda
We’re also putting the finishing touches to a programme of events, most of which will be free to attend. Here you’ll meet some of the brightest brains in the business. Topics for discussion will include: what to do now Trump is back in power; reframing race; understanding attitudes to climate change; tackling polarisation; and much more. Watch this space for the details: Our events | Agenda
Insights into what we’ve learned, what’s worked well and where we’ve made mistakes will be shared via our case study collection and training programme. If enhancing your skillset is on your list of things to do in 2025, check out our workshops here: Our events | Agenda
Of course, all our expertise will be used, as it always is, to help our ace clients influence even more people and achieve more impact with their work. We’ve got some exciting projects lined up for 2025 and are looking forward to doing more within education, workers’ rights, women's rights, human rights, climate change and the transition to net zero, housing, international trade and development, and much more. You can see what we got up to in 2024 here: 2024: End of year review | Agenda
If you could benefit from some strategic thinking and practical support for your communications and influencing activities, we’d love to chat. Drop us a line at hello@your-agenda.com.
And in the meantime, remember – we’re stronger when we work together because everything can change in a moment in this curious, wonderful, unpredictable world. Just ask Greenland.
