Hostility towards charities, trade unions and campaign groups is growing. As Agenda's own research shows, civil society organisations are increasingly being portrayed as political, out of touch, wasteful or acting against the interests of ordinary people.
These narratives matter because they shape how people interpret everything else that follows. They influence public trust, fundraising, policy influence, membership growth and ultimately whether organisations and causes retain legitimacy.
The challenge is that many organisations don’t discover they have a narrative problem until it has already become embedded in the public psyche. And by that point, it’s very difficult to reverse the opinions that people hold about you.
Civil society needs to take action now.
Agenda is here to help.
Drawing on our years of experience of mitigating and managing reputation risk across civil society, we can help you:
Learn more about the narrative risks facing civil society and the role of values-led comms responses via this presentation.
Understand your exposure to narrative risk via our Narrative Resilience Scorecard. This rapid assessment of your work and the external environment will identify emerging threats to public trust and confidence.
Take a comprehensive look at your organisation’s ability to withstand criticism, disinformation and attacks on its legitimacy via our Narrative Resilience Audit. This will provide a clear understanding of the narratives affecting your organisation and a framework and plan for responding.
For affordable and practical reputation management services that will protect you now and in the future, why not get in touch and see how we can help you?
For more services to help you take care of your reputation, enhance trust and deal with crises, see here.
