Who can tell me what this means? “We will hold and explore epistemic agency as a core value.”
I think it means the organisation values critical thinking, but I’m not 100% sure.
How about this: “We are looking for funders willing to shift power dynamics of locally led initiatives via reverse calls for proposals.”
Does it mean they want funders to support what local organisations say they need, rather than deciding for them? Again, I can’t be certain.
This is a problem.
If I struggle with these phrases—despite English being my first language, holding a Master’s degree, and having decades of experience in civil society—how can we expect others to understand?
Whether you want to empower local groups, advocate for policy change, or raise funds from donors, clear communication is critical. In an age where those who offer simple solutions to complex challenges dominate, we must ensure our words are accessible and persuasive. Here’s three reasons why:
1. Clarity and accessibility for all
Many in civil society resist plain English, arguing their audiences understand technical terms and that simplifying “dumbs down” their work.
But just because an audience is used to jargon doesn’t mean it’s the best way to communicate. Research shows complex language slows comprehension—even for experts.
Plain English doesn’t mean oversimplifying ideas; it means expressing them clearly. The easier the language, the easier it is to grasp key messages, leading to better collaboration and outcomes.
2. Shifting power dynamics
If, like us at Agenda, you’re working to give more power to more people, you’ve likely seen how institutions use language to reinforce their superiority. This creates barriers between decision-makers and those affected by their policies.
By adopting plain English, we break down these barriers. Instead of writing for an elite few, we “democratise knowledge”—i.e. we make information understandable and accessible to all, regardless of background or status.
This helps people take charge of their lives and participate in decisions and activities that shape their world.
3. Building trust
Transparency is essential, but jargon can create confusion and suspicion. When people don’t understand official language, trust erodes.
Plain English makes policies and programmes clearer—not just in detail, but in intent. It also makes it easier to hold decision-makers accountable. And when people understand, they are more likely to support and engage with our work.
Using clear, direct language also signals our own commitment to openness, strengthening collaboration and trust among partners.
Want to know more?
On Wednesday 19 March, Agenda is running a two-hour online writing workshop on how to craft clearer, more effective messages. We have eight spaces available, and it costs just £67 (€79) to attend.
Click this link to book: ‘Writing for impact’ workshop
We’d love for you to join us.
