Does your union really know what your members care about?
It’s easy to make assumptions about our members’ needs then offer the same services and support we’ve always done. If we want to grow in numbers and in influence, however, it’s worth digging deeper into what truly motivates members to join, stay and get active.
In our new webinar Using AI to understand your members’ needs at scale, we’ll demonstrate how harnessing cutting-edge AI techniques can give you greater insights into your members’ unique experiences and needs than ever before.
During the session you will:
Learn how AI can provide richer, more nuanced feedback than traditional surveys, helping you discover what members actually care about.
See how AI-powered tools can process and analyse member feedback and communications, identifying trends you might otherwise miss.
Hear how this deeper analysis can be turned into effective recruitment messaging, improved retention strategies and targeted campaigns.
Participate in a live, interactive experiment using a conversational AI tool. You’ll experience first-hand how this technology works and see a real-time analysis of the collective responses.
Learn how to use AI as a powerful tool to enhance, not replace, authentic, human-centred relationships.
Hosted by Agenda’s Vic Barlow and Unions21’s Nick Scott, this webinar is free and is designed for anyone involved in member engagement, recruitment and communications, including:
Union communications, marketing, and digital officers.
Organisers focused on member recruitment and retention.
Union staff involved in strategic planning.