Does your charity really know what your supporters care about?
It’s easy to make assumptions about our supporters’ needs then offer the same ways to give, campaign and volunteer we’ve always done. If we want to increase our effectiveness, however, it’s worth digging deeper into what truly motivates supporters to offer their time and their money.
In our new webinar Using AI to understand your supporters’ needs at scale, we’ll demonstrate how harnessing cutting-edge AI techniques can give you greater insights into your supporters’ unique motivations and experiences than ever before.
During the session you will:
Learn how AI can provide richer, more nuanced feedback than traditional surveys, helping you discover what supporters actually care about.
See how AI-powered tools can process and analyse feedback and communications, identifying trends and ideas you might otherwise miss.
Hear how this deeper analysis can be turned into effective messaging, improved engagement strategies and better experiences.
Participate in a live, interactive experiment using a conversational AI tool. You’ll experience first-hand how this technology works and see a real-time analysis of the collective responses.
Learn how to use AI as a powerful tool to enhance, not replace, authentic, human-centred relationships.
Hosted by Agenda’s Vic Barlow and digital and AI strategy consultant Nick Scott, this webinar is free and is designed for anyone involved in charities’ supporter engagement, particularly organisations with limited resources, including:
Brand and marketing officers
Fundraisers and community engagement officers
Communications and campaign officers
