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Real life insights to help you influence others and have more impact.
Impact Five common communications pitfalls
What are the common issues that hinder successful communications? Read on to find out...
11 min read Strategy
Impact How to put membership engagement into practice
How do you keep members engaged through the good times so they are ready when you ask for a bigger commitment?
5 min read Audience engagement
Impact How to create a great value proposition – part one
Do you know what a value proposition is and how it can help your organisation stand out? In this three-part series, we unpick what value propositions are, why they are important, and how to create one.
5 min read Narrative and messaging Marketing
Impact How to create a great value proposition – part two
In part two of our series, Martin Reid delves into understanding your audience and the power of a value proposition canvas.
6 min read Narrative and messaging Marketing
Impact How to create a great value proposition – part three
In part three of our series, Martin Reid guides you through writing a value proposition using our templates.
5 min read Narrative and messaging Marketing