Subscribe to our newsletter
Real life insights to help you influence others and have more impact.
Insight Planning your work and measuring success - part three: how to collect and interpret digital analytics
Digital analytics is a powerful tool but only if used with a clear purpose. In his final blog in a three-part series, Duncan Robertson outlines how to capture and analyse the data that matters.
8 min read Data and Insights Digital
Insight Planning your work and measuring success - part two: how to create a content calendar
How can you map, manage and measure your comms activities in an easy-to-use content calendar? In part two of our three-part series, Duncan Robertson offers a check list to help you prioritise and schedule your comms.
10 min read Data and Insights Strategy Marketing Digital
Insight Planning your work and measuring success - part one: how to create KPIs for your comms
You have built a solid comms strategy, but how do you know it’s working? In part one of our three-part series on measuring success, Duncan Robertson explains how to set effective KPIs so you measure what matters.
6 min read Data and Insights Digital
Insight How a CRM can support your organisational strategy - part one: using data
CRMs can support your organisational strategies and communications tactics, from growing your members and supporters to increasing meaningful engagement. In part one of our two-blog series we look at the role of data
3 min read CRMs Digital
Insight How a CRM can support your organisational strategy - part two: preparing for a new CRM
In the second of our two-blog series, we look at four important areas to explore before investing in a new CRM
4 min read CRMs Digital