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Insight How to build solid foundations for a new CRM

There are four important areas to explore before investing in a new CRM. Here, we take you through them.

3 min read  CRMs  Digital

Insight Using data – how a CRM can support your organisational strategy

CRMs can support your organisational strategies and communications tactics, from growing your members and supporters to increasing meaningful engagement.

3 min read  CRMs  Digital

Insight Measuring success: How to create KPIs for your comms

You have built a solid comms strategy, but how do you know it’s working? In part one of our three-part series on measuring success, Duncan Robertson explains how to set effective KPIs so you measure what matters.

6 min read  Data and Insights  Digital

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