Our resources

Influence Want to manage risk and avoid a comms crisis?

Are you prepared to defend your organisation's greatest asset - its reputation? Preparation is the key to averting a crisis or turning a challenge into an opportunity. Here Vic Barlow, Agenda co-director, explains how we can help.

Influence How to understand and work with journalists

Understanding how the media works and the pressures it is under can help you build stronger relationships with journalists.

Influence How to match your audience with those of the media

Part of your communications and PR strategy needs to make sure your audiences match with the media you are targeting. Here are important points to keep in mind.

Influence Navigating the risks of working with celebrities

How to work with celebrity ambassadors and patrons.

Influence How to build good working relationships with journalists

An important part of any PR strategy is building good working relationships with journalists, here our Agenda associate and former editor and journalist Adi Bloom shares her experience.

Influence Six steps to successfully influencing a political manifesto

How you can influence political party manifestos while setting out your own priorities in the run up to a general election.

Influence Make the most of your manifesto

Got a manifesto? Here’s some advice from Matt Ball, senior associate for strategy and campaigns, on what you can do with it.

Influence Part 1 - How to navigate the new Labour government

What does the new political landscape mean for your organisation and the issues you care about? Here, we outline how you can work with the new government on its policy agenda.

Influence Part 2 – How to build relationships with new MPs

There are a number of different strategies you can employ to reach and influence new MPs from all political parties, but where should you start?