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Real life insights to help you influence others and have more impact.
Impact How to create a great value proposition – part two
In part two of our series, Martin Reid delves into understanding your audience and the power of a value proposition canvas.
6 min read Narrative and messaging Marketing
Impact How to create a great value proposition – part three
In part three of our series, Martin Reid guides you through writing a value proposition using our templates.
5 min read Narrative and messaging Marketing
Influence Part 1 - How to navigate the new Labour government
What does the new political landscape mean for your organisation and the issues you care about? Here, we outline how you can work with the new government on its policy agenda.
5 min read Policy and public affairs
Influence Part 2 – How to build relationships with new MPs
There are a number of different strategies you can employ to reach and influence new MPs from all political parties, but where should you start?
5 min read Policy and public affairs
Insight Measuring success: How to create KPIs for your comms
You have built a solid comms strategy, but how do you know it’s working? In part one of our three-part series on measuring success, Duncan Robertson explains how to set effective KPIs so you measure what matters.
6 min read Data and Insights Digital