With a hint of sunshine and the first signs of daffodils, we’ve been spring cleaning Agenda’s strategy for the coming year; planning some exciting new digital projects; and continuing to work with our excellent clients.
What are our plans for the next 12 months? Becky, Vic, Bec, Matt and Duncan spent two days on PowerPoints, post-it notes and pints to plot our offers across brand, digital, crisis comms and Comms Lab, our unique approach to media discourse analysis.
How can charities use AI tools to reach and understand large numbers of their supporters quickly and cost-effectively? Vic and Nick Scott shared their insight at a webinar – with attendees joining a live experiment. If you want to watch a recording of the session, you can find it here.
Over the past year, we’ve been reviewing BALPA’s comms function to help the union’s strategic thinking. In February, we reported back to the NEC and then to staff on potential new ways of working to recruit, retain and engage members.
The government’s National Cancer Plan launched in February and came with an announcement that the regulation of sonographers would be reviewed – a considerable victory for the Society of Radiographers. This followed extensive national media coverage of the issue, secured by Agenda last November. Our work also ensured that Richard Evans, SoR CEO, was quoted in the national media, talking about the difficulty of tackling cancer without investment in the therapeutic radiographer workforce.
The most exciting moment in any web project, short of go-live itself, is when the website structure and visual design are agreed, your agency can go off and build, and you can turn to considering content. This week, Nautilus International will be kicking off a series of workshops with Matt to define the narrative that will serve as the engine for all the content creation to take place over the next couple of months.
Our work with consumer diagnostics company, Sapphiros, is ongoing. This month, we delivered a film and photography shoot with Becky Allin to capture their healthcare technology in action.
We’ve been working with Avaaz to secure media coverage for their campaign to free Moroccan activist and bone cancer survivor Ibtissame ‘Betty’ Lachgar. Betty was jailed six months ago after posting a feminist message on social media. Her health has deteriorated in prison, she has been denied adequate medical treatment, and there’s a high risk her arm may need to be amputated if she’s not released. Read more here.
PR specialist Catherine Cooper continues to do great work for Tree of Hope, securing local and national coverage for two more families and their fundraising efforts, including for a 16-year-old requiring vital treatment for a rare neurological condition.
Our flagship event ‘Changing hearts and minds’ is just three months away, taking place in London on Wednesday 17 June. Sign up to the Agenda newsletter to book your Friend of Agenda ticket.
