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Hope is a political strategy: what can Andy Burnham teach us about communication?
How potholes, Gogglebox and honesty are reshaping political campaigns in the UK and abroad, including seven practical tips for charity and union communicators.
10 min read
How to build an audience-centric content strategy
A content strategy is more than planning what's put where and when, it's a means of communicating your organisation's ambitions to the people you need to engage with most.
Matt Ball
6 min read
October monthly round-up
There’s no winter hibernation for the Agenda team. As organisations face complex challenges and navigate a changing world, we’re helping them make sense of what’s ahead, bring people together, and turn big ideas into meaningful action.
3 min read
September monthly round-up
September is conference season, when Agenda gets involved with panels that shape the political debate, and hangs out with the unions, charities and social impact organisations that we support with strategic communications and digital transformation.
3 min read
Watch again: Using AI to understand your supporters’ needs at scale
Watch our session on AI and understanding your supporters' needs with Vic Barlow and Nick Scott.
1 min read
Charity and civil society organisations ‘aware but unprepared’ for communications crises
Charities and other mission-led organisations risk being caught unprepared by fast-moving communications crises, despite widespread awareness of threats they face, according to Agenda's latest research
6 min read
August monthly round-up
It's back to school and we're gearing up for a busy season with TUC and Labour party conferences, but first let's look back at the great projects we've worked on over August. We secured national press coverage for a deeply concerning survey on racism from The Society of Radiographers, saw the Hallmark Foundation brand refresh in real life, and held workshops with BALPA's company reps.
3 min read
Framing for impact: It’s not what you say but how you say it
The stories we tell and how we tell them shape how people perceive, process and respond to information, writes Becky Slack
5 min read
July monthly round-up
It might be summer holidays, but the work doesn't stop for Agenda. In July, we helped launch an international website, took deep-dives into CRM and digital channels, and considered how to catch the attention of the press and politicians.
2 min read
How to make the most of LinkedIn analytics for small comms teams
For comms teams with stretched resources, putting content analytics in place can be daunting. Agenda associate Sarah Younger shows how to keep it simple without sacrificing quality
7 min read
From outrage to outcomes: what Andy Burnham's speech reveals about values-led communication
The most powerful communication doesn’t just amplify emotion; it gives that emotion meaning. Agenda co-director Becky Slack looks at how this works in practice.
6 min read
June monthly round-up
Power has been June's theme. Whether that's people finding their power to bring about change or politicians making their moves towards Number 10 – it's been a powerful month.
3 min read
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